Skip to content
pakgon
  • INDUSTRIES
    • Industries

      Automotive & Mobility

      Agriculture

      Climate Impact

      Consumer Packaged Goods

      Education

      Electric Power, Natural Gas

      Financial Services

      Healthcare Service

      Life Sciences

      Public & Social Sector

      Protection & Security

      Real Estate

      Wholesale & Retail

      Semiconductors

      Technology

      Travel & Infrastructure

      Utilities & Renewables

  • INSIGHT
  • TECHNOLOGY
  • CONSULTING SERVICES
    • Consulting Service

      Consulting

      Cost Transformation

      Customer Experience

      Diversity, Equity & Inclusion

      Mergers & Acquisitions

      Operations

      Sales & Marketing

      Strategy

      Sustainability

      Transformation

  • ABOUT US
    • About Us

      About Us

      What We Do

      Our Vision

      Client Results

      Investment & partners

      Local government partners

      Pakgon news

      Contact Us

  • CAREER
    • Career

      Pakgon Career

      Explore Role

      Explore Welfare

  • English
    • 简体中文 (Chinese (Simplified))
    • ไทย (Thai)
pakgon
  • Consumer Packaged Goods, Public & Social Sector

Analysis of Consumer Trends in Thailand 2023: When Inflation decrease in unemployment

  • December 23, 2022
The projected real growth in consumer spending in Thailand in 2023 is in line with our Pakgon team's forecast that the economy will grow at a real rate of 3.6% in 2023, outpacing growth. projected at 3.3% in 2022 nominally

The projected real growth in consumer spending in Thailand in 2023 is in line with our Pakgon team’s forecast that the economy will grow at a real rate of 3.6% in 2023, outpacing growth. projected at 3.3% in 2022 nominally

And over the next five years, focus will be on seven factors: identity, rights, environment, experience, technology, well-being and values. Key trends include:

More Self-Care: Consumers will become more self-conscious again. Brands should encourage consumers to value themselves. Empowering people: Brands should focus on consumers. as a co-investor co-creation And be part of the change together with the brand. Excessive fatigue: Consumers are becoming indifferent to ambient noise. They only care about what is important to them.

Pay Attention to Local Products: Subsidizing local products is a way for consumers to control their finances. environmental impact and effects on the mind while they give back to society as well

Mindful shopping: Other factors such as flexibility, durability and sustainability will play an increasingly important role in the consumer’s eyes when evaluating value.

The impact of these trends on markets, brands and consumers in 2023 and beyond is as follows: more self-conscious

“In the past Consumers have a collective mindset. They have reduced personal needs and focused on public health and public safety. when the epidemic situation has begun to subside Consumers have started to pay attention to themselves again.

“When consumers want to reinvent their identity. Brands can fill those needs by encouraging them to learn new skills and master new areas. The demand for mental health and wellness-related products will increase. Because consumers are exploring and understanding things that might otherwise be overlooked. If we look beyond that Consumers will use Metaverse to create unique identities that blend seamlessly with their digital surroundings, resulting in the distribution of identities online. And will cause a movement to demand the protection of consumers and personal data. As consumer digital usage data is more important and complex than ever.”

pakgon
  • pakgon
    https://pakgon.com/author/pakgon/
    The Metaverse: When virtuality becomes reality
  • pakgon
    https://pakgon.com/author/pakgon/
    Central Bank Digital Currencies: A Challenge for Commercial Banks
  • pakgon
    https://pakgon.com/author/pakgon/
    Insights into how to use a foreign currency deposit account (FCD) of Thai people today
  • pakgon
    https://pakgon.com/author/pakgon/
    ​Thai logistics business…how to go next?
pakgon

pakgon

Related Insight

Insights into “Thai automotive industry” in 2021-2023, the opportunity to expand by 4%

February 7, 2023

Automotive industry, trend in 2023 will continue to grow until 2026

February 7, 2023

Business/Industry Outlook 2021-2023: Power Generation Business

December 26, 2022

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

  • About Us
  • Privacy Policy
  • Contact Us
  • Site Map
Menu
  • About Us
  • Privacy Policy
  • Contact Us
  • Site Map

Subscribe

Please subscribe for more information

Linkedin Twitter Facebook Youtube Whatsapp

© 2012-2023 Pakgon, Inc.

 

Scroll to top
  • INDUSTRIES
    • Automotive & Mobility
    • Agriculture
    • Climate Impact
    • Consumer Packaged Goods
    • Education
    • Electric Power & Natural Gas
    • Financial Services
    • Healthcare Systems & Services
    • Life Sciences
    • Public & Social Sector
    • Protection & Security
    • Real Estate
    • Wholesale & Retail
    • Semiconductors
    • Technology
    • Travel, Logistics & Infrastructure
    • Utilities & Renewables
  • INSIGHTS
  • TECHNOLOGY
  • CONSULTING SERVICE
    • Consulting
    • Cost Transformation
    • Customer Experience
    • Diversity, Equity & Inclusion
    • Mergers & Acquisitions
    • Operations
    • Sales & Marketing
    • Strategy
    • Sustainability
    • Transformation
  • ABOUT US
    • What We Do
    • Our Vision
    • Client Results
    • Investment & Partners
    • Local government partners
    • Pakgon news
    • Contact us
      • Contact Us for New Business
      • Contact Us for Partner With Us
  • CAREER
    • Explore Roles
    • Employee Welfare
  • English
    • 简体中文
    • ไทย
Search